John Gilchrest was the cute kid in the Life cereal commercial that had those chubby widdle cheeks everyone found more adorable than Hammy Hamster.
Jokes abound (“Didja hear that kid ‘Hey Mikey!’ died? Yeah, he lost his Life! arr arr arr”)
There is also a variation of an urban legend that says he died after his stomache exploded from eating Pop Rocks while drinking Coke.
.he didn’t. He was last seen working as a radio advertising executive in NYC
The Death of Little Mikey UL
http://members.tripod.com/~former_child_star/index-kids2.html
