The founders

The founders

Real Name: Ernst Malmsten & Kajsa Leander
A.k.a: the founders
Submitted by: Bob Sacamano
Posted Date: 2003-10-26
Last Modified: 2020-01-11

The co-founders of, the .com flameout that vapourized 130 Million of investor funds in record time, setting the tone for the tech wreck of 2000 and beyond…

What happened to: the founders

They were not offerred positions when Bright Station acquired the assets for 250 thousand pounds. They were paid $187,500 in 2003 for talking about their misadventures in the book Boo Hoo: A dot com Story.

As an Amazon Associate I earn from qualifying purchases.

Subscribe for latest updates

The founders